Exhibitor Information

Welcome to the Great Salt Lake Business Conference! We're excited to have you join us for one the Utah's great business events. The following information is to help you know everything you need to know to have a good, productive business expo. Though all the information you will need should be covered below, we'd love to hear from you at the office with any additional questions. Please call us at 801.822.1333 or e-mail us at info@bennettevents.com. Thanks guys!


Booth amenities: You can supply your own booth items, but our excellent supplier is MODERN EXPO who can supply practically everything. You may download their exhibitor packet here. Commonly ordered items include electrical, draped tables, chairs, carpet, etc.

Set-up day: Tuesday, May 10th, anytime between 8 a.m. & 8 p.m. Check in at the desk near the east wall (back) loading dock for exhibitor badges, etc. Some "O" row booths may be called for a special set-up time.

Take down: Anytime after 5 p.m. (to 9 p.m.) on Thursday (immediately after the show). No early takedowns.


1. Your booth space is simply the 10' x 10' space with pipe and drape around (8' high back and 3' high sides).  You may bring your own booth supplies such as table and chairs or they can be rented from Modern Expo. Electrical is through Modern as well and usually goes for around $100.
2. Everything must be inside the booth.  Nothing in the isles, including rugs. This is a fire marshal rule.
3. There is not really a maximum height requirement, but booths will be inspected by the marshal and must be deemed safe (no tipping hazards, etc).
4. Canopies are okay.
5. Sidewalls may not extend more than half way to the front of the booth unless prearranged. This is to keep visibility open to everyone's booth as people walk down the isles.
6. Helium balloons may not be used at all at the show. This is a South Towne Expo Center rule.
7. Please do not hand out popcorn. We are members of the popcorn-lovers fan club, but it is an unavoidable mess.


Internet (wired or wireless) is available solely through the South Towne Expo Center. Cost is $40/day per device. Call Linda at 385.468.2260 to order internet (or orders can be filled out here online). We will have wired internet available in the seminar rooms, or you may use your own purchased wireless internet in those rooms.


On set-up day you may use the loading dock parking lot in the back of the building (east side).
On show days please park in the front main lot (the main west lot). Parking is never allowed in a red zone or posted no parking zones.


In addition to the booth and show details above, there is an Exhibitor Connector Breakfast to kick of the show on Wednesday morning. It has a new location. We'll now be at the MEGAPLEX THEATRES AT JORDON COMMONS (across the street from South Towne). It will be catered by the all-new breakfast catering menu of Pyromaniacs. The breakfast begins at 8:30 a.m. and please be on time to win door prizes to movie events and more. We'll have you back to your booths before 10:00 a.m. Because of our limited space please send one rep per company. 


If you'd like help with some booth ideas and/or printing contact McNeil Printing at 801.221.2555. You'll really like these guys and their printing is excellent. McNeil website here. Show specials -including signs, booth graphics and printing - are here!


South Towne does not allow giving away drinks, including water, at their shows. If you are dealing with any food items (candy bowls are okay) at the show, you'll need to apply with Utah Food Services, the contracted caterer for South Towne, to get permission. Click here to get their application to SAMPLE food from your booth or here to SELL it. When approved, you will also need to check with the Salt Lake County Health Department to find out if you need a temporary food handlers permit. Some foods do, some foods don't. For information, call (385) 468-3845. Even if you are a current food handler, you may need a temporary permit for the show.


We have a new ticketing system this year! Each exhibitor will receive a customized Promotional Code to send to as many people as they'd like. The Promo Code can be used online (on this site) for FREE tickets and will include lunch. Please share this Code with business friends only. We appreciate this help - like you've done in years past - as you send out these e-mail blasts before the Conference. It really does help ensure a quality business crowd. As a reminder, seminars are free with Conference admission.

We will also have prizes for the exhibitors who's Promo Codes are used the most!


We welcome giveaways from all exhibitors wishing to do so with just a few guidelines. This is a good opportunity for a little added promotion at the show. Minimum price of the giveaway must be $100. Limit one giveaway per day. Please contact us with your giveaway and we'll make sure to get you a good overhead announcement promoting it. 


Expo marketing includes a media-wide campaign again this year. Included is TV, I-15 billboards, I-15 poster boards (as available) and city billboards, Utah Business magazines, Media One newspapers and online, statewide Chamber events and publications, technology associations and other large company newsletters, other business organization meetings, broad online ticket promotions, independent company ticket mailings and of course, a wide-spread social media campaign including Facebook, LinkedIn and Twitter.


If you'd like help with some booth ideas and/or printing, we suggest you contact Molding Box at 801.307.2224. Click here for more info on special show rates and exhibiting tips. You'll love these guys.


Booth space is available by contacting Utah Valley Expos at 801.822.1333 or through your individual representative. Booths are 10' x 10' and run from $999. Additional booths are discounted at minus $100 per booth. The Great Salt Lake Business Conference is the top show in the state at connecting businesses and helping you with your business goals.


To download the Media Kit with Great Salt Lake Business Conference information, click here.


To download a 2016 application/contract, click here.


To download Modern Expo's information packet, click here.



Many of you are exhibiting veterans and a few are first-timers, but it never hurts to get some time-proven advice about some things to do (and not do) to get the most of your Expo time.

1. Long before the Expo, plan a cool booth space. Invest in your booth. What would make it approachable? What would make you stop? This planning and/or investment always pays off later. Many successful strategies include giveaways that collect e-mails, games, contests, videos, graphics, video games, novelty or humor and other many other ideas. Be creative and have fun.
2. Talk to those working your booth. They make a huge difference. The basics have to do with positioning and attitude. Don't sit down in the back of your booth. Comfy but ineffective. Do have an open booth that's easy to enter or engage. Don't be on the phone or working. People think it's rude to approach you as you're busy. And most importantly, smile. Seems obvious, but so does common sense:) People talk with happy people.
3. If you're not personally good at meeting people, hire someone. Don't take it personally:) Happy, attractive people don't hurt. You get 3 seconds for a first expo impression.
4. Amazingly, nearly 60% of regional expo exhibitors do not have a pre-show lead plan in place as an expo opens (Center for Exhibitor Industry Research). Know the basics of potential client conversations and lead collection: 1) Engage and chat (10-30 seconds), 2) Qualify (1 minute) to see if they have a need for your services, and 3) Present what you have for them (1-5 minutes). Make sure to focus on what's in it for them. Then 4) Close by getting a business card or other contact information, and tell them you'll get them more info later. It's casual and flexible. Then keep a master list! Then move on to the next lead!
5. In another amazing statistic, out of all exhibitors, nearly 75% of all leads collected at Expos are not followed up on after the show (Center for Exhibitor Industry Research). Yes, your feet are tired, but the works not quite done. Take some time afterwards to follow up and help all the people you may have talked to during the show.
6. Some other helpful ideas may be to have an album of testimonials showing success stories and pictures. This is especially great for independent professionals selling an intangible product. Pictures of workshop attendees are good. Everyone likes pictures.
7. I've heard some that are anti-candy bowl, but most experts still say it's good. If you want to up the ante, have a bigger treat but only for those who chat with you that you can just hand them. Energy bars, bigger mints, or something else fun.
8. Promotional items are good. Think about whether they're use it for a while or if it will just go to their kids. Kids are tough clients :)
9. If possible, demonstrate your product. People like to see it in action.
10. Dare to think up something a bit different. It makes trade shows fun. Things people have asked us if they can do in the past that have gone well include shooting money from a cannon, casinos, celebrity guests, flash mobs, sports contests, and many other slightly quirky things. Many visitors have been to a trade show before and they like to see diversity. Please ask us if you have any ideas you'd like to try. Between us and the South Towne, we'd love to try to accommodate your ideas if possible.

10 Mistakes Exhibitors Make is a great article too for exhibitor help. Thanks to Skyline for the article.

In summation, research shows that trade shows are the #1 advertising ROI businesses can make, particularly B2B businesses. So make a plan. We'd love to help you reach all your goals and be an important partner to your business each year. Have a great show!


Trade shows are consistently the #1 marketing return on investment among all options.